Project Title:
Background Market Assessment & Business Plan Modelling for Establishing Four Super Speciality Hospitals in PPP Mode in Bangalore for Department of Health, Government of Karnataka
Client / Project Background:
KSIIDC – IL&FS Project Development Company is an Joint Venture equally owned by Karnataka State Industrial & Infrastructure Development Corporation Limited and IL&FS Infrastructure Development Company Ltd. Established in 1964 by Government of Karnataka , Karnataka State Industrial & Infrastructure Development Corporation Limited is the nodal body for infrastructure development and industrialization of the State, especially in the large and medium sector. IL&FS Infrastructure Development Company is a part of IL&FS Group, one of India’s largest Infrastructure companies.
Isos Services
Karnataka State Industrial & Infrastructure Development Corporation Limited has assigned Isos with the following projects:
Isos Consultancy worked as consultant for KIPDC to conduct a Market Study and prepare a Business Plan for the 4 proposed super specialty hospitals to be set up in Bangalore under the PPP format. The scope of work includes:
- To conduct a market survey to determine the scope and potential to establish a super specialty healthcare facility
- To ascertain the technical feasibility of the proposed super specialty healthcare facility
- To develop a business model based on the market survey analysis
Key Challenges / Innovations
- Defining the outline of market
- Assessing the current or projected demand for the proposed services
- What are the target markets for the service? What demographic characteristics do these potential customers have in common? How many of them are there?
- What competition exists in this market? Can we establish a market niche which will enable us to compete effectively with others providing this service?